Published: 13.12.2017 14:04

Edit a movie trailer

«Edit a movie trailer» in pictures.

The Art of First Impressions: How to Cut a Movie Trailer | Filmmaker

The goal of data visualization is to help explain complex data-driven trends, patterns, and correlations quickly and easily through imagery. And while traditional methods of data visualization have focused on interactive graphics, an exciting new trend is emerging that captures the movement of data in video. In my work at IBM’s Cognitive Visualization Lab, I […]

Editing Movie Trailers with Patricio Hoter : Art of the Edit Tutorial

While Sundance winner and Oscar nominee Trouble the Water, also released by Zeitgeist, has compelling protagonists, it’s fundamentally about Hurricane Katrina. But what makes the film riveting is the you-are-there video footage that was shot during and immediately after the storm. Zeitgeist co-presidents Nancy Gerstman and Emily Russo wanted to play that up, so the trailer focuses mainly on that the stylistic flourish of white flashes with thunderclaps, used metaphorically in other trailers, is used here literally, to recreate the ravages of the hurricane. You see the main characters, but the focus is on the storm and the government’s reaction to the storm. It’s a classic case of “show, don’t tell.”

Free Online Mini-Class: How to Edit a Movie Trailer

Typically when Temple and his team receive a film or dailies from shooting, the footage arrives unaccompanied by music. So the first step is to search for the right soundtrack to set against the story and evoke the appropriate mood. (Note how both music and silence are used in the American Sniper trailer to create suspense.) This is also when Wild Card's team is careful not to use conventions that give the impression the audience is being marketed to. For example, voiceovers are a largely a thing of the past. Moviegoers today are more astute and they know conventions, he says, and that means you can be more restrained.

But scientists and staff still have to cope with the lack of some favorite foods—and those whose fitness for eating is debatable.

The studios want to have one weekend to capture the largest number of people. As I understand it, the data they get back is that people want to know more story—they want to know more before they make an investment. Now it may not be what you, me, or the readers of your magazine consider the right approach. But that’s what they’ve come to.

[…] make a film, an IBM blog post explains, Watson analyzed a trailers of over 655 fear and thriller film trailers to know what sounds, […]

That guy speaks so fast I cant understand a word he said.
Hopefully there are other tutorials on the web for making a trailer that arent full of bangbang ooh-aah-uh.

That’s a huge improvement in comparison to the typical timeframe of between 65 to 85 days usually required to complete a trailer.

That’s always the job. You come in hoping for the best. But I feel fortunate about the kinds of the things we work on—with certain directors you know it’s going to be a pretty good experience.

The trailer making process is a laborious one, and studios regularly test dozens of different edits of the trailer on audiences to see which one is most effective. While it doesn't seem likely that we will be watching many entirely AI created movies soon, there is a real world application in this for marketers looking to create a wide variety of edits of a trailer in a short period of time. It took Watson about 79 hours to properly evaluate the 95-minute film and shave it down to six minutes of selects. With even further development, it's likely we'll see AI move into evaluating all the footage shot, including out-takes, deleted scenes and alternate performances, to create the most effective trailer possible.